
Back in the day I was a huge fan of Dior perfumery. Diorella, Poison, Dioressence, Dune, Diorissimo, Hypnotic Poison & Dolce Vita. All were in my protocollection. Over the years I became less happy with the Dior offerings. I do still own Diorella in vintages from the 80s, 90s & 2000s but as time passed Diorella became a shadow of its former glory, Dune became muddied & Diorissimo lost the dance in her bells. I was keen to check out the Dioriginals to see what FK had achieved.

I blind bought the new Diorella. Am I bovvered? Does vis face look bovvered?
Not bothered at all. She is beautiful! When I lavishly anointed myself with this latest Diorella I teared up, I smelled what my 14 year old self did 50 years ago. I actually became emotional for that teenager with her whole life before her. The opening was just as I recall from 50 years ago. Citrus, fruity & green. Maybe there is now apricot or osmanthus rather than the overripe melon or even as well as. I’ve never been able to parse the notes in Diorella, never will be able to. To me Diorella was always an entirety & remains so in this new release.
Onto Dune, the scent of my 30s. I own the last version in the pebble bottle, the bottle remains voluptuous & tactile, the contents have become muddied marsh rather than golden sands, meh rather than melancholy.
I got my nose on the new Dune today. Immediately it hit me, that golden tan horizon, stretching as far the eye can see & the nose can sniff. Again, Dune is not a scent I can parse. It’s a whole not a list of aromachemicals to be sniffed individually, there is no “airiness” between notes. Dune is a dense blend & all the better for it.
Overall, the two reformulations I’ve tried hit the bullseye of smelling like the original releases. The work of four years & the quality of ingredients used shows on the nose.
Are the two I’ve tried “modern”? Diorella does smell somewhat current with its fruity green sparkle. It does lack the sugar & harsh woody base of current fruity releases. Dune was startlingly modern when released in the 90s. Now its complexity, density & lack of sugar means it feels less modern than Diorella. Maybe perfumery cycles take 50 years for styles to feel new again. Greens have been showing up more frequently recently. Combining green with today’s taste for sweetness must be a difficult task. Just the memory of the cabbage candy floss of Mugler’s Aura can make nauseous.

Now I don’t give a monkey’s toot about perfume bottles, as long as they stand up & I can handle them & get them to spray with my tiny, arthritic hands I’m happy. These fulfill these criteria & I have memories of Dior presentations in similar bottles. The font is the font that has been used on Diorella for years. The display at Flannels looked stunning, far better than the Haute Perfumery line.

I do hope this line of reformulations succeed. I had to buy Dune today & will be testing all of them over time.
A big thumbs up from me to Dior & Francis Kurkdjian.
These reformulations are easily available. Boots & The Perfume Shop both stock them, as well as most department stores. The cost here is £130 for 100mls of the female aimed range & £110 for the men’s. I snagged 20% off from The Perfume Shop despite it being launch day, not affiliated in any way, but it was a great deal!
With acknowledgement to Catherine Tate for “Bovvered”













